Portfolio
| Brand | Story/Legend | Annotation |
|---|---|---|
| Ilya Fostiy | The Story of One Bag | The origin of the pseudonym “Ilya Fostiy” |
The Unusual and the Unique
Brands: Stories and Legends
The brand which one can recognize — that's what you need to survive in today's competitive environment!
Or perhaps you don't have any competitors?
In any case it would not be superfluous for your brand to have a memorable story or a legend.
from a private conversation with Itan Faust, professor of memetics
Earrings containing a secret. Part one.
Posted by Admin on Thursday, April 14, 2011Category: Gifts
In our days, one might think, that places, where nature has fully retained its pristine beauty, no longer exist, but, nevertheless, they do exist. And it was a surprise for our heroine. She perceived this on a train, while she was going for a vacation to visit her aunt. The road was going on and on, and forest was everywhere. Gradually the terrain was becoming rocky; the train passed through a long tunnel, and civilization seemed to recede into the background.
The story of one bag. Part three.
Posted by Admin on Thursday, March 24, 2011Category: Gifts
Alexey and Jacinta Faustina first could not figure out what had happened to them. They looked around, then at each other. They realized that the Flame is not going to move on.
The story of one bag. Part two.
Posted by Admin on Saturday, March 19, 2011Category: Gifts
The next day Diego was busy with very important matters, so he had instructed his sister to escort Alexey through the sights of New York City. Jacinta Faustina wanted to show Alexey views over the city from a great height, mostly to enhance Alexey’s experience; but also because she herself was excited and fascinated by the adrenalin rush she experienced at altitude: matter of fact she had done a bit of climbing as a teenager. One of her favourite viewing spots was in Lower Manhattan, on the roof of a skyscraper, which was not normally a public place to visit. And even though the view from there was not as expansive as from observation platforms on the Empire State Building, being on the roof of this skyscraper one may enjoy many uninterrupted hours of pleasant viewing.
At first, Alexey perceived with admiration all that Jacinta Faustina was showing and telling him, but not for long. Soon, he just started watching her: he was enchanted and amused with her turbulent emotions and her expressive excitement.
The story of one bag. Part one.
Posted by Admin on Tuesday, March 8, 2011Category: Gifts
Sometimes a minor detail could be the cause of an unexpected turn of events…
I’m talking about a unique gift which once had been presented to a friend of mine, Alexey. It was a bag given for a special occasion. In the beginning it was just an ordinary bag.
One day while dining with Tanya, well known decorator, Alexey started to talk about her work, about how artfully she can turn usual things into unique ones. Then he started to complain to her about his own life – the life of a writer has so few really interesting events, and he tends to be surrounded by the usual and the mundane, to the point of boredom. And it seems to be so! Alexey looks like an average person, he uses usual things, he appears in a usual environment among usual people, not differing in any meaningful way from them. Tanya listened attentively to him, and then she said that she would paint on his bag something amazing. What exactly? – It will be a surprise, she said… She aroused Alexey’s interest, and he readily agreed to her generous offer.